Are we seeing progress—or just plenty of activity?
Work out which customer, brand and sales signals genuinely matter, and give the board a clearer view of what is helping the business grow.
Let's talk ↗Growth belongs in the boardroom.
So does plain English.
I help boards, founders and leadership teams make clearer calls on brand, customers, sales and growth—particularly across APAC and regulated businesses.
The value at the table
A growth lens that is commercial, not decorative.
Agency-trained, operator-tested and close enough to the work to know where a good-looking strategy usually comes unstuck.
Commercial growthGetting marketing, sales, CRM, partners and measurement to work better together.
Customer and brandA clearer promise, a stronger reputation and better reasons for customers to choose—and stay.
APAC and localisationExperience across Australia, Japan, Taiwan, India, Hong Kong, Korea and Brazil-facing work.
People and ways of workingTeam shape, capability, agency relationships and habits that last longer than the presentation.
Questions I help sharpen
Boards do not need more acronyms. They need better questions, clearer trade-offs and an honest view of what is actually moving.
Do brand, sales and product tell the same story?
Spot where teams, incentives or markets are pulling apart—and what needs aligning before somebody suggests adding another channel.
Will this idea travel without losing what makes it work?
Bring an APAC operator’s view to new markets, local partners and the awkward gap between global consistency and local relevance.
Is AI improving judgement or just multiplying output?
Separate useful tools from shiny distractions, with a practical eye on the customer, the team and the quality of the work.
Evidence behind the advice
My contribution is grounded in operating decisions I have had to make—not boardroom cosplay with a nicer notebook.
ThreeTrader
Connected brand, acquisition, CRM and partner marketing across multiple markets; doubled the team from seven to fourteen; and helped deliver +59% new clients YoY, +30% net deposits YoY and +20% successful sign-ups.
Titan FX
Created a global platform that gave the business a clearer story and teams a better basis for making decisions. Dream Beyond Borders was associated with +15% unprompted awareness and +62.5% recommendation intent in key markets.
Uber / Uber Eats
Led brand, social and digital work across five APAC markets, balancing global consistency with local culture, partners and customer behaviour—including brand leadership for Uber Eats Taiwan.
Teams, classrooms and juries
Scaled teams, taught intensive digital marketing cohorts, mentored at UNSW and ADPList, and judged major industry awards—experience that strengthens challenge, coaching and decision quality around the table.
Best fit
Where I can be most useful.
Business situations
- Growth has slowed or become harder to explain
- Entering APAC or expanding across markets
- Refreshing the brand or simplifying the category
- Getting marketing and sales to work closer together
- Deciding where digital or AI is actually useful
Organisation types
- Fintech and regulated financial services
- Consumer platforms and marketplaces
- Technology and services businesses
- Sport, food and hospitality organisations
- Ambitious SMEs ready for an honest outside view
I bring brand, customer, growth and APAC experience. I am not a stand-in for legal, audit, finance or risk specialists—the strongest boards mix different strengths. I am building my formal governance credentials and looking for roles where my experience fills a real gap, not simply another chair.
Ways to work together
A useful first step does not need to be a three-year appointment—or another standing meeting.
Board workshop
90 minutes to half a dayI read the material, ask the awkward-but-useful questions and leave the room with clear decisions and next steps.
Executive advisor
Monthly or quarterlyA regular outside view for a CEO or leadership team: honest challenge, help with the hard calls and practical follow-through.
Advisory or board role
Defined appointmentAn ongoing brand, customer, growth and APAC voice when that mix is genuinely useful around the table.
Explore the fitRight problem.
Right problem.
Right fit.
I consider a small number of external roles, subject to employer approval, conflict checks, confidentiality, time capacity and a clear written scope.