Brand × Sales × Growth
What changes when marketing, sales and growth stop competing for the ball—and start playing like one team.
Let's talk ↗Useful ideas.
Fewer buzzwords.
Honest, practical conversations about brand, growth, AI, APAC marketing, leadership and the agency-client relationship—usually with a few unexpected analogies and the occasional Michael Jordan reference.
9.84average instructor NPS
5APAC markets led
10+years agency + in-house
Talk territories
Topics can be shaped for executive teams, industry conferences, marketing audiences, classrooms or smaller leadership conversations.
Local ideas that travel
What APAC marketing teaches us about culture, consistency and building ideas with a passport.
AI without the theatre
Where AI helps people think and work better—and where it simply helps us make more average work, faster.
Both sides of the briefing table
How agencies and clients can produce better work by fixing incentives, feedback and the parts nobody puts in the process chart.
No hero ball
Clear direction, strong teams and why leadership should create systems that do not depend on one star player.
Career pivots and useful mentors
Lessons from moving across SEO, strategy, agencies, platforms, fintech, teaching and executive leadership.
Keynotes and conference sessions · 20–45 minutesBuilt around a clear idea, real cases and practical takeaways.
Panels and firesides · 30–60 minutesDirect contributions, constructive challenge and enough personality to keep the audience with us.
Executive and team workshops · 90 minutes to half a dayInteractive sessions designed to help people make a decision or change how they work.
Location and audienceSydney-based; available across APAC and virtually by arrangement. Best suited to CEOs, executive teams, marketers, agencies and emerging leaders.
Selected appearances
From AI and agency relationships to brand personality and building across borders.
Upcoming · 23 July 2026Wiki Finance Expo · Hong Kong
Building for Now and the Future: Dream Beyond Borders with Titan FX
↗2026Intrigue MADverse · SydneyWhy Clients Leave—and What Great Agency Partnerships Look Like
↗2024Intrigue MAdTech · SydneyAI in Marketing fireside chat
↗2022Something Digital · BrisbaneBrand personality and the anti-hero brand panel
↗May 2024The Ortus ClubCMO Chat with Isaac Lai
↗Credibility, not a speaker-shaped bio
I have taught the full curriculum, led the work inside global and regulated businesses, mentored emerging talent and assessed some of the industry's best entries.
Intrigue MADverse
Spoke at Intrigue MADverse in 2024 and 2026, including a Sydney panel on why clients leave—and what stronger agency partnerships look like.
View the 2026 event summary ↗General Assembly
Led a three-month digital marketing program for cohorts of up to 25 students, earning a 9.84 average instructor NPS by keeping the theory useful.
UNSW + ADPList
Academic for CDEV3000 and COMM5044, plus a UNSW and ADPList mentor—helping emerging marketers turn theory into useful decisions they can make at work.
Awards juries
Judge for Festival of Media, International Content Marketing Awards, AiMCO, Transform ANZ, B&T 30 Under 30 and Cairns Crocodile Awards—reading the work, not just the entry form.
For organisersTell me about the room.
Tell me about the room.
We'll shape the right conversation.
Share the audience, objective, format and timing. I'll recommend the most useful topic rather than forcing a pre-baked keynote into the agenda.