Let's talk ↗A growth transformation that connected the brand, customer journey, CRM, partners, measurement and team—because a few isolated channel wins were never going to build growth that lasted.
ThreeTrader was expanding across markets, but the customer journey, brand, CRM and partner activity were not yet working as one. The answer was not simply buying more attention. It was making every stage work harder together.
We connected brand, acquisition, CRM and partner marketing, then followed the journey from first touch through to a customer’s 31st trade. The team grew from seven to fourteen, supported market entry into South Korea and Brazil, and found a more distinctive way to show up.
The gains came from clearer ownership, stronger fundamentals and a shared view of what customers valued. Less channel theatre; more commercial clarity—and a team able to keep making the work better.